STRATEGIC COMMUNICATION CONSULTING

Your organization is changing. It has to change. You wrestled with it, but now you've embraced it and are moving forward. And you need your people to be right by your side.

That's where we come in. We think about how, why and when to communicate to engage employees in understanding, accepting and internalizing the reasons for change and the benefits. We use purposeful storytelling to help you get the message right. We place it in the context of your strategy while also respecting the perspectives and needs of your teams. 

Company founder Charlie McCurdy works on the words, assesses and selects channels and media, and finds the right cadence for delivering and amplifying messages. Charlie finds partners when needed to customize the best approach for clients, which include global life sciences and biopharmaceutical companies. 

Finally, we measure how well your messages are doing their job - and therefore how well we're doing ours.

• Years of experience in corporations, newsrooms, and creative studios have equipped Charlie and his partners to deliver a plan tailored to your objectives. Our proven expertise, precise measurement of outcomes, and fast delivery of services will help you get the message right.  
• And our proprietary Scan or Sink In engagement approach to employee newsletters gets the word out in a fast and flexible way - with the added goal of helping your people adopt new ways of working. Call or email to learn more.